Super Bowl marketers go all out

You’d think it’s impossible that anything – anything – could be getting as much hype as Sunday’s Super Bowl matchup between the Indianapolis Colts and the New Orleans Saints.

Think again.

Super Bowl XLIV advertisers are giving the game itself a serious run on the hype-o-meter. Desperate to rebound from the recession — and sensing glimmers of hope for the economy — the nearly 40 advertisers that bought ad time in the CBS broadcast are serving up supersized self-promotion. There is almost nothing they aren’t trying to get the game’s massive audience to watch their Super Bowl ad — then click on the brand’s website and share the brand’s message on Twitter, Facebook and other social networks.

“They’ve deputized an entire population via Twitter and Facebook to spread the news of these ads,” says Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University. “Folks do it absolutely for free. It’s astounding.”

Continue reading . . .

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• The New Community Rules: Marketing on the Social Web
• The Constant Contact Guide to Email Marketing
• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
• Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
• The Social Media Marketing Book
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• Social Media Marketing For Dummies
• Internet Marketing From The Real Experts

Tagged with: Internet Marketing • social marketing • Super Bowl

Filed under: Internet Marketing • Technology • Trends

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