The website that gave the term ‘six degrees of separation’ new meaning is celebrating its sixth birthday.

On February 4, 2004, Facebook was launched by a group of students at Harvard University. Today, it is the world’s largest social network, having outstripped rival MySpace some time in 2008. Most experts agree that 2009 was a breakthrough year for the social networking site: not only did it hit 150 million active users in January 2009 (the number is 350 million today), but found a much wider user base than the usual suspects of college students and young professionals.

And across the world, people are discovering that Facebook is not just a cool tool to help you stay in touch with friends you have no time to meet for a cup of coffee or to get back in touch with people you left behind in high school. Facebook’s potential as a powerful networking tool, and not just of the social kind, as a platform for marketing your company, product or yourself as an employee and for building PR bridges were realised fully in the last one year of its existence.

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Filed under: Internet Marketing • Technology • Trends

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