B-to-b marketers cautiously explore mobile marketing

This is the year mobile marketing goes mainstream.

Or so we’re told.

“We now think 2010 will be an inflection point [for mobile advertising], as the prevalence of iPhones and Android phones makes this technology more mainstream,” a recent report from J.P. Morgan concluded.

Mary Meeker, the famed Morgan Stanley Internet analyst, is now trumpeting the mobile Web. “We believe more users will likely connect to the Internet via mobile devices than desktop PCs within five years,” she wrote in a recent research report.

As mobile marketing grows, however, it’s likely that consumer marketers will account for the lion’s share of this spending as they try to reach young consumers. Industry observers predict that b-to-b marketers will approach mobile marketing cautiously, experimenting with a variety of techniques, including SMS text marketing, iPhone applications, mobile display advertising and mobile marketing at trade shows and conferences.

Continue reading . . .

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• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
• Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
• The Social Media Marketing Book
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• Social Media Marketing For Dummies
• Internet Marketing From The Real Experts

Tagged with: b-to-b • mobile advertising • mobile marketing

Filed under: Internet Marketing • Technology • Trends

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