A bidding frenzy for search engine keywords during the Super Bowl

When New Orleans takes on Indianapolis at the Super Bowl on Sunday, Brandon Nohara will be sprawled in front of his big-screen TV like millions of others across the nation, drinking beer as friends pack into his apartment.

But Nohara, a marketing analyst for the Bay Area online retailer CafePress, will also be on the job.

He’ll be simultaneously watching the game, listening to his guests and monitoring his laptop, on the hunt for the trendiest phrases of the day, in an effort to win a very different contest: the battle of the search engine keywords.

Nationwide, his competitors will be doing the same — either manually, like Nohara, or with computer programs. They’ll be bidding on terms they think large numbers of fans will be entering into search engines such as Google or Bing during the game and its aftermath.

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Tagged with: keywords • Super Bowl

Filed under: Internet Marketing • Technology

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