Another year has sailed away and here we are feeling the freshness of 2010 and ready to face its challenges. Yet another ordeal for marketers to build up the best marketing strategies, in order to give this year an excellent start.

For small businesses the focus is on adopting the most economical and effective marketing policies. It is difficult for brands to overlook the web when making such plans. The mantra for 2010 marketing is to use off-line campaigns in conjunction with web-based marketing.

Here are few of the expected trends in web-based marketing for helping the early bird catch the worm:

Trend: Blending offline and online campaigns
Web properties will be optimized due to the demand of users for more content-specific search. Special effort needs to be made to promote the content, including the building of blogs, social media marketing, search engine optimization and email. These web properties will be utilized within an overall campaign that include offline media as well (e.g. snail mail, profiles, print advertisements, TV, radio etc.).

Advantage: The main advantage is cost effectiveness that can be achieved by moving more campaigns online from offline.

Strategy to be adopted: For consumer brands the strategy should be of developing strong relationships with the consumers by bringing the communication to a personal level. As a marketer you should continue to integrate social media with email marketing to ensure that brands, projects and products are cross-marketed to its maximum.

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Filed under: Internet Marketing • Trends

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