I was recently reading about a fascinating corner of the world — the psychology behind restaurant menus.

Much like the world of SEO, there are gurus and consultants out there with a ton of tricks up their sleeves, ready to help the big and the little guys alike. In fact, the parallels abound — the really big contenders, the 3-star restaurants with the celebrity chefs — they do their own menus, study the psychology behind them, and put everything into them. Just like big corporations have in-house SEO teams, top chefs take a direct hand in their menu preparation.

Restaurant menus are a psychological exercise. People make decisions about what to order for lunch or dinner based on the way the text is laid out, the fonts that are chosen, whether or not there’s a dollar sign present, what kind of cents (if any) are used in the price — a whole series of decisions.

So — what can restaurant menus teach us about SEO?

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